The partnership will see Crush Wines provide a selection of our boutique wines at all PGA run events including the PGA Championship held at RACV Club Royal Pines later this year. The PGA Championship is Australia’s richest tour and sees the w
orld’s top golfers land on the Gold Coast for 4 days of golfing and events. With the dual sanctioning of the tournament with the European Tour the global TV viewership reach will now be 500 million. As well as the Official Tournament dinner, which sees the presentation of the Greg Norman Medal, events include the Pro Am lunch, Champions Club and Ladies High Tea.
Guests of Crush will also get to be the first to play the course following the tour, receive an inside-the-ropes experience, receive a masterclass by one of the greats, attend the Kirkwood Club Marquee and attend the Official Tournament Dinner with a player at their table.
Crush Fine Wines, Managing Director, Matt Schmidt is proud to be supporting the PGA. ‘Partnering with the PGA is a great fit. PGA is an incredibly dynamic and energetic team, much like Crush. Their Passion and Innovation align perfectly with our business and brands. We will look to showcasing our range of premium wines and will work closely with the group and the local community to underpin our Queensland operations”.
PGA GM Marketing and Communications, Stacey Mair said “PGA has so many exciting things planned for the next few years so we were looking for a wine partner who is dynamic, creative and driven who we could develop these events with. Matt and the Crush team were the perfect fit and we are really looking forward to working together over the next few years”.