Crush Wines are proud wine suppliers of Polo in the City third year running!
The partnership has seen Crush Wines provide a selection of their premium and boutique wines across all corporate and public areas, in all five state events.
Polo is one of the fastest growing spectator sports in the world, and Polo in the City is Australia’s only national polo series, and one of the largest in the world
Corporate and ticketed attendance across the series exceeds 20,000 and increases each year.
Janek Gazecki, Founder of Polo in the City commented ‘I think Crush Wines is the perfect fit as they as they represent a diverse range of high quality wine estates and really understand the power of effective relationships.’
Matt Schmidt, Crush MD also said, “Polo and fine wine work perfectly together and we’re proud to support this partnership each Summer.”
The 2016 Land Rover Polo in the City series commences in Sydney on Saturday the 12th of November before heading to Brisbane, Melbourne, Perth and Adelaide.
Crush Fine Wines is proud of their partnership with Polo in the City and love supporting such a prestigious and exciting Australian event.
Hope to see you all there!
Casella Family Brands appoints Crush Fine Wines
Crush Fine Wines to distribute Casella Family Brands Premium portfolio on premise in Queensland
3 November 2016: Sydney: Casella Family Brands (CFB) is delighted to announce that Crush Fine Wines has been appointed as the exclusive on premise and fine wine retail distributor for its Peter Lehmann and Casella premium wines in Queensland, effective October 1 2016.
The decision to partner with Crush Fine Wines was due to the expertise they offer in the on premise channel, demonstrated by their strong customer base within the market. The team will leverage the credible relationships they have established within some of Queensland’s most prominent bars and restaurants to further build the distribution footprint of the CFB premium portfolio.
Mark Churi, Australian National Sales Manager for Casella Family Brands comments on the partnership;
“The Crush Fine Wines team have long standing experience in the Queensland market with a particular focus in the on premise space. They are highly regarded in the trade for their impeccable service and the high calibre of wines that they represent. We look forward to a long and prosperous relationship bringing our Peter Lehmann and Casella wines to consumers.”
Matt Schmidt, Managing Director, Crush Fine Wines commented;
“Queensland has become a dynamic market for Crush and we’re proud to represent the iconic Peter Lehmann Wines and Casella premium brands here. As two family owned companies, we both share a mutual commitment to service, relationships and quality. These three pillars will underpin our combined success.”
Crush Fine Wines is now working with key premium wines from the portfolio including Peter Lehmann Wines (Clancy’s, Portrait, Hill and Valley, Masters and Stonewell collections), Casella 1919 and Casella Limited Release.
The orphanage opened their doors in 2005 and now house 92 children, ranging in age from 6 months to 19 years old.
Many of the children come from poverty stricken, desperate families, who did not have the resources to care for them. They were often malnourished and had learning issues and disabilities.
The harsh reality of poverty in Bali is that the children that need the most support are often the ones who are given the least.
Since being in the orphanage, the children have undergone amazing transformations and are being given the chance to live healthy and happy childhoods.
The Orphanage itself survives on around $1,000AUD per year, with 100% of those funds coming from generous donations. All of the money raised here will go not only toward food, toiletries and basic essentials, but also books, toys, vaccines and medicines. Not to mention payment for the amazing staff who provide a loving and secure environment for the children.
The Team at Crush Fine Wines (wine distribution company) are raising funds for this amazing cause as it is very close to our Managing Director, Matt’s, heart.
Matt often visits Bali and the Orphanage, and both he and the Crush team have given personally to the orphanage.
The Team at Crush will continue to support the Jodie O’Shea Orphanage, but donations of any size would be appreciated more than can be put into words. Our only wish is to ensure these children are given the best possible chance in life to grow up and have fulfilled lives, without the threat of poverty holding them back. It would not be possible without all of your amazing donations, so a massive thank you from Matt and the entire Team at Crush.
Reschke wines have acquired an outstanding name or quality.
Burke Reschke is the fourth generation of his family to work the famous Terra Rossa soil of the Coonawarra. But he is the first Reschke to use the family’s rich red earth estate to produce some of the world’s most sought after grapes, particularly Cabernet Sauvignon.
Reschke’s distinctive Bull Logo reflects the family’s early history operating a prime Hereford stud. And it marks the family’s uncompromising dedication to quality.
Burke began developing the 400 hectare Reschke vineyard in 1989. The resulting fruit was of exceptional quality and was in demand throughout the nineties for some of the regions icon brands.
The first Reschke wine label – Empyrean – was produced from the estate’s premium Cabernet Sauvignon parcels. Empyrean continues to evolve as an outstanding wine with a rich mix of blackcurrant and cedar notes and has received high praise.
The Reschke commitment to quality flows through to the winemaking with the highly respected Peter Douglas passionately crafting the wines. Peter spent 16 vintages as Chief Winemaker for Wynns Coonawarra followed by several vintages in Bordeaux and Napa.
The Reschke range
The Reschke range includes its stunning premium Empyrean, Pierre De Ronsard Rosé, a crisp Pinot Gris, Fume Sauvignon Blanc, Bull Trader Shiraz, Pinot Noir and Reschke Botrytis Sauvignon Blanc.
The team at Crush is delighted to welcome another family-run premium winemaker to our wines. We share Reschke’s commitment to quality and service.
Hewitson is one of the most awarded wineries in the region and the caretaker of some of the oldest vines in theworld including the oldest Mourvèdre Vines in the world (1853). It is a 5 red star Halliday Winery and consistently produces traditionally-made, expressive wines of exceptional quality and superior standards. The vineyard is completely Carbon Neutral and the range now includes a Sangiovese, Chardonnay and Tempranillo to sit beside the iconic Miss Harry’s Rhone style, Mother Vine Shiraz, Gun Metal Riesling and the pinnacle – The Old Garden Mourvèdre.
“Hewitson is a wonderful addition to the Crush Family” says Matt Schmidt, Crush Managing Director. “We are incredibly proud to be representing a winery of such reputation and we feel very fortunate to include their wines in our latest portfolio. Dean and his team continue to excel in what they do and their values align very closely with ours at Crush. I am really looking forward to this ongoing partnership”
Dean Hewitson, Chief Winemaker and CEO of Hewitson is also excited about the move. “We felt Crush were the perfect partner to take our business forward and continue to grow. The team at Crush have done an incredible job in the On Premise trade in particular and we feel our brand sits perfectly within their portfolio. We think it’s a really exciting step and look forward to a long and prosperous partnership together”.
The partnership will see Crush Wines provide a selection of our boutique wines at all PGA run events including the PGA Championship held at RACV Club Royal Pines later this year. The PGA Championship is Australia’s richest tour and sees the w
orld’s top golfers land on the Gold Coast for 4 days of golfing and events. With the dual sanctioning of the tournament with the European Tour the global TV viewership reach will now be 500 million. As well as the Official Tournament dinner, which sees the presentation of the Greg Norman Medal, events include the Pro Am lunch, Champions Club and Ladies High Tea.
Guests of Crush will also get to be the first to play the course following the tour, receive an inside-the-ropes experience, receive a masterclass by one of the greats, attend the Kirkwood Club Marquee and attend the Official Tournament Dinner with a player at their table.
Crush Fine Wines, Managing Director, Matt Schmidt is proud to be supporting the PGA. ‘Partnering with the PGA is a great fit. PGA is an incredibly dynamic and energetic team, much like Crush. Their Passion and Innovation align perfectly with our business and brands. We will look to showcasing our range of premium wines and will work closely with the group and the local community to underpin our Queensland operations”.
PGA GM Marketing and Communications, Stacey Mair said “PGA has so many exciting things planned for the next few years so we were looking for a wine partner who is dynamic, creative and driven who we could develop these events with. Matt and the Crush team were the perfect fit and we are really looking forward to working together over the next few years”.
While around the world people have their personal preference of wine, be it a big red, an oaky chardonnay or a fruity Sauvignon Blanc, few can argue Champagne is the most iconic of them all. While perhaps not an everyday drink for some it holds a significant place on the world wine stage as well as on restaurant and bar menus and of course taking up shelves & shelves at retails stores – especially from September to December! With this in mind Crush has been searching for Champagne to add to our portfolio that marries in perfectly with the Portfolio and Crush Family. And so we are proud to introduce; Champagne Boizel.
Taking up pride of place on the prestigious Ave De Champagne, the Boizel maison stands tall. Now in the hands of the 6th Generation of the Boizel Family, the house was established in 1834. From day one the house not only owned crus in Avize, Ay and Etoges, but established long terms relationships with the Crus and Grand Crus of the region to ensure the quality and standard of their spectacular champagnes.
There are 4 champagnes in the range. The House Ambassador, the Brut Reserve is pinot noir dominant and spends a minimum of 3 years on lees and consists of a minimum of 30% reserve wines. The NV Rose, which is 8% Pinot Noir vinified in red wine is fresh and lively, the 2004 Grand Vintage which has 10 years on lees and is a true expression of the vintage, and the jewel in the crown; The Joyau de France. With 15 years on lees it combines both elegance and power and expresses the absolute best of the Champagne region.
Evelyn Boizel, Winemaker and 6th generation caretaker of Maison Boizer shared her thoughts “We are very pleased to start our partnership with a young and dynamic family company like Crush Fine wines. Since 1834 and six generations our family has been dedicated to the elaboration of the finest Champagnes and we look forward to share them with wine lovers in Australia. “
Crush is absolutely thrilled to welcome this family owned brand, rich in tradition, history and an unmatched passion for Champagne into our family.
The Poppy symbol is famous around the globe and both symbolizes and commemorates those great men and women who died at war, fighting for our rights and freedom. It represents the fields of poppies throughout Europe where tragically lives were lost and Soldiers never returned home to their families. Summer Poppy Wines, with its striking red poppy label, wanted to acknowledge this famous symbol and saw a natural fit for the brands. As a result, Summer Poppy Wines is proud to contribute to this worthy cause and become the Official Wine Partner.
The Returned Services Leagues Club is an Australian Organization whose mission is to ensure that programs are in place for the wellbeing, care, compensation and commemoration of serving and ex-service Defence Force Members and their dependents. “The work they do in their community is unrivalled and never ending so Summer Poppy Wines wanted a way to both show our support and acknowledge the great honour it is to have the poppy sitting proudly on the label.” Said Michiel Eradus, Winemaker at Summer Poppy Wines. “We know this symbol means so much to so many Australians and New Zealanders and its message is very powerful. We wanted to pay our respect to our countries true hero’s by giving back to the RSL and formally linking the poppy on the label to the poppy of our ANZACs. It’s a privilege using the name and image and we use it with pride. Summer Poppy Wines is proud to support RSL Victoria and donate a percentage of every bottle sold to this incredible organization that supports our heroes.”
The below is a note from Crush Fine Wines Managing Director, Matt Schmidt following the release of the 2015 On Premise report by Wine Business Solutions
Dear Valued Partner,
Crush Wines is a small family owned and operated Wine Supplier and I wanted to take the opportunity to send you a personal email to share some exciting news. I also want to thank you for believing in us and giving us the opportunity to form part of your supplier network. This is a privilege for us and we all genuinely appreciate the opportunity to work with you and look forward to strengthening our partnership.
As an on premise focused Wine Supplier business, this week it was great to be specifically acknowledged by our industry in the 2015 Wine On-Premise Report released by Wine Business Solutions. I thought I’d take a moment to share some of it with you.
Crush Fine Wine distribution was born just 5 years ago and our little business is now ranked in the Top 20 National and East Coast Distributors by Wine Menu Listings. One of the key points in the report is around the strength of our brands and the subsequent number of listings each of our brands holds, demonstrating their power and market relevance. Our total brand portfolio averaged a higher market penetration than companies like Bibendum, The Wine Company, Déjà vu and Cellarhand. This gives Crush 1% of all national listings which I think is pretty cool, given that we don’t think we’ve even hit our stride yet.
Crush also ranked as 11th for Victorian On Premise Distributors, one behind Mezzanine and above companies such as Sante, The Wine Company, Bibendun, Bacchus, Pernod Ricard and De Bortoli. Crush has increased its market share by 1.1% from the previous 12 months, with only five of the Top 20 increasing their share and of those Crush was the only company to more than double its growth. To quote the report “It is a whole new wave of distributors like Crush Fine Wines and Twelve Bottles that are eating the lunch of big companies”!
On a brand front our Canny and Seductive Mister Fox brand has taken out the coveted 5th spot in the Top 20 brands sold in Victoria – only .1% behind the juggernaut that is Chandon! Mister Fox ranked higher than brands including Moet & Chandon, Veuve Clicquot, Brown Brothers, T’Gallant, Grant Burge, Dal Zotto, Cape Mentelle and Lindemans and Jacob’s Creek, all iconic wines. As called out in the report “Mister Fox is a very successful pouring brand for Crush Fine Wines”. Yes, we think so too!
Thank you for your support, especially our customers and staff, who every day bring our wines to life. You’ve all played a key role in how our story unfolds and I sincerely thank you for that.
All the best, Matt (and the whole Crush team)
P.S. The report is great if anyone wants some bedtime reading on wine suppliers, feel free to visit http://www.winebusinesssolutions.com.au/research . The report goes through the data for each state and wine type. Bring on the 2016 report when I am sure we will see Crush starting to feature as a strong player in both the QLD and NSW markets!
Low Alcohol Wines is the fastest growing category of wine according to Neilson but methods to reduce alcohol have always affected quality and taste. Until Now. Dr John Forrest’s approach of reducing alcohol by changing the way grapes are grown and harvested in the vineyard is a far cry from brands reducing alcohol post harvest. With vintages only getting hotter year on year, sugar levels in grapes are increasing causing alcohol percentage to increase with each vintage. A trend
“By changing what we do in the vineyard we are able to reduce the alcohol without changing the taste or flavor profile of the wines” says Dr Forrest. A statement more than supported by trophies such as Best Riesling and Best Open White Wine at the Air New Zealand Wine Awards and another Best Riesling trophy at the Marlborough Wine Show. The success of this revolutionary technique and incredible results on the show circuit has created a movement in low alcohol wines backed by the New Zealand Winegrowers association.
“Research indicates that an increasing proportion of consumers are making purchasing decisions around their lifestyle, such as choosing healthier foods and lower alcohol wines,” explains New Zealand Winegrowers CEO Philip Gregan who explains why the industry is embracing the trend with such gusto – with a $16.97 million joint venture with the Ministry for Primary Industries. With Neilson data nominating this areas as the fastest growing category in wine and the current market in Australia worth over $42 million, it’s no surprise there is such support.
Crush Director Matt Schmidt explains his eagerness to have The Doctors join the Wine portfolio for Crush to supply:
“Given Australia’s responsible position with alcohol intake – especially in the young, low alcohol wines are such a positive step. You can’t walk into a bar or pub without a light beer option. It makes sense for wine to go down this path now that the quality and taste isn’t compromised at all and the show results for The Doctors’ Wines support that!”
With police breath testing now an everyday occurrence in some parts you can see why the rest of the world has embraced these wines and why they are now dominating supermarket shelves around the world with sales now over 12 million bottles per year.
Almost 800,000 cases of lower-alcohol wine, with an alcohol content of less than 8.5 per, were sold in Britain in 2012; an increase of 200,000 cases over the year before. Sainsbury’s in the UK aims to be number one for lighter alcohol wines by doubling sales in this category by 2020. Andy Phelps, category manager for beers, wines and spirits at Sainsbury’s, said that sales of wines with around 5.5% alcohol have risen by 60% over 2012.
Lower alcohol, fewer calories and a triple trophy winning wine? Done.
After 5 years focusing on firmly establishing in the Melbourne market, and a successful launch last year into NSW, Crush Wine Distribution is now ready to expand their presence into the great Sunshine State of Queensland.
The move will see Crush not only expand its borders but will also see a number of new faces join the Crush team. Crush Managing Director, Matt Schmidt said “It’s an exciting time for the Crush team and I’m thrilled to be able to share our exceptional portfolio with the QLD markets and expand our presence across the Eastern Seaboard. While the Melbourne market is extremely important to our business, we have lots of great relationships in QLD and NSW and believe we can fill a gap in the market. It makes a lot of sense to extend up the Eastern Seaboard.”
The Crush team is relishing the challenges that come with expanding Crush’s presence in NSW and now QLD. Key Account Manager, Jeremy Caust believes it’s a significant step forward for the team, “Crush has been able to differentiate itself in the Melbourne and Sydney markets by providing an extremely high level of service and we will look to do the same in Queensland. We believe 100% in creating lasting partnerships with venues to help grow their business as well as our own’. ‘I’m aware that there is no one size fits all when it comes to expanding into a new territory. The QLD market is very different to Melbourne which is different again to Sydney. The people are different, the lifestyle is different and most importantly the consumers are different. We are excited to share our premium boutique wines with Queenslanders and of course have plenty of fun along the way!’ The Crush team will also look to expand their active event sponsorship and partnership program into the Queensland market and have already kicked off with the exciting partnership with the national Polo in the City Series.
QLD Sales Manager, Jacqui Parish said “I’m genuinely rapt to join Crush’s dynamic team and play a role in how the Crush story unfolds in Queensland. It’s great to work for a Company that believes in what Queensland has to offer and I’m personally really looking forward to sharing our exceptional portfolio with our customers and quickly becoming a leading Wine Supplier in this market.”
Crush Fine Wines has become the Official Wine Partner of the South Sydney Rabbitohs. The partnership will see Crush Wines provide a selection of their boutique wines at all corporate hospitality events including the Legend’s Lounge and Churchill Club for Home Game’s at ANZ Stadium. The wines will also be available in a variety match day functions and special events run by the club.
The club welcomed Crush as a new member of the Rabbitohs Partnership Family at the Official Season Launch last Thursday night, in which partners were treated to an array of Crush wines. ‘The club is very pleased to announce that we will be working with Matt Schmidt and the team at Crush Fine Wines for the next three seasons. A key factor in securing the relationship was both parties expressing a desire to work collaboratively for a number of years on a long term & meaningful relationship, as Matt and his team try and grow their NSW presence’, Chief Commercial Officer, Shannon Donato said
The South Sydney Rabbitohs has over 30,000 members and is one of the biggest clubs in the NRL, securing their 21st premiership in 2014. The club was formed in 1908 as one of the founding members of the New South Wales Rugby Football League, making them one of Australia’s oldest rugby league teams.
Crush Fine Wines, Managing Director, Matt Schmidt is proud to be supporting the Rabbitohs. ‘Partnering with the South Sydney Rabbitohs is a great fit. The Rabbitohs core values of Family, Passion, Innovation and Uniqueness align perfectly with our business and brands. We will look to showcase our range of premium wines and will work closely with the club and the local community to underpin our Sydney operations”.
Crush Fine Wines has become the Official Wine Supplier of the Waterford Crystal Polo in the City series. The partnership will see Crush Wines provide a selection of their boutique wines at all five national events. The Waterford Crystal Polo in the City series starts in Sydney on the 15th of November before heading to Brisbane, Melbourne, Perth and Adelaide.
Polo is one of the fastest growing spectator sports in the world, with social and playing club membership increasing rapidly over the past three to five years. The Waterford Crystal Polo in the City series now attracts approximately 15,000 corporate guests across Australia with corporate attendance continuing to increase.
Crush Fine Wines, Managing Director, Matt Schmidt is proud to be supporting the Waterford Crystal Polo in the City series. ‘Partnering with the Waterford Crystal Polo in the City series is a great fit. Our premium brands are very similar and we’re looking forward to adding to the overall experience of the event. We will look to showcase a range of our premium wines and will work with the caterers to tailor the wine offering in each city.’
Crush will provide a selection of their premium boutique wines supplied across all corporate and public area of the Waterford Crystal Polo in the City series.
Janek Gazecki, Founder of Polo in the City, is pleased to be working with a wine company that understands the boutique nature of the Waterford Crystal Polo in the City events. ‘It’s important to work with people that understand the event and we are excited about working with Crush. I think Crush Wines is the perfect fit as they as they represent a diverse range of high quality wine estates and really understand the power of effective relationships.’
The Royal Children’s Hospital is a charity that is close to the Crush team’s heart, in particular the New Born Intensive Care Unit (NICU). Each year the Crush team comes together to help raise much needed funds for the Royal Children’s Hospital to help fund new equipment that helps save the life’s of some of the most vulnerable children in Melbourne.
This year the Crush team along with a selection of their generous wineries has supplied a wonderful selection of wines that will be auctioned off at the annual Gala Ball which will be held at Crown on the 18th of September.
Managing Director, Matt Schmidt and his wife Lisa have been actively working with the NICU committee for the last 5 years and they continue to raise both awareness and vital funds for this important unit. ‘The NICU is a very special unit to me and my family and as a business I think that it’s extremely important to give back to the community. I would like to thank all our wineries that have donated to this great cause and I encourage everyone to get involved.’
The Crush team is excited to welcome Dead Duck Wines to the Crush family. Dead Duck will join the Crush’s range for premium boutique wines and will be distributed in both the Melbourne and Sydney markets. Dead Duck is the perfect addition to the Crush portfolio with their range of premium Victorian wines.
The team at Dead Duck has sourced key varietals from iconic wine regions around Victorian, these includes a King Valley Pinot Grigio, Yarra Valley Pinot Noir and Heathcote Shiraz.
Dead Duck pride themselves on producing wines of exceptional quality, varietal purity and wines of great value. Proprietor, Sasha Gouldsmith is excited to be working with Crush. ‘We are looking forward to working with the Crush team to build our brand in both the Melbourne and Sydney markets. We believe the quality of the wines is up there with the best in the region and feel that working with the Crush team is the best way forward for our business’.
Key Accounts Manager, Jeremy Caust feels that the Dead Duck wine will fit perfectly into the Crush portfolio. ‘The wines are great, the price points are exceptional and I feel that the Dead Duck wine will fill a gap in our portfolio and the market. I’m excited to see where we can take this brand in the next 12 months. Given Crush primarily is an On Premise Wine Supplier this brand is a perfect fit.”
Crush joins forces with Hat’s for Hope to help raise much needed funds for the Orygen Youth Health Research Centre. Orygen Youth Health is Australia’s largest youth mental health research centre and aims to reduce the impact of mental health in the community, with a particular focus on youth mental health.
All funds raised were donated to the Orygen Youth Health Centre to support Suicide Prevention Research. The Hat’s for Hope fundraiser was a huge success and raised over $15,000. Event organiser, Michelle Stevenson was delighted with how the event went. ‘To have raised over $15,000 for this great charity is a wonderful effort. The team at Orygen Youth Health does an outstanding job and I believe that its very import to continue to encourage people to talk about mental health.’
We take our hats off to the Hat’s for Hope and Orygen Youth Health teams.
For more information on the great work that is done by Orygen Youth Health visit their website: http://oyh.org.au/why-youth-mental-health
Bill Crappsley founding partner of Plan B! Wines celebrates 50 years in the wine industry. 2014 marks the 50th year that Bill has been an important part of the Australian wine industry.
Starting out in 1964 as a cellar hand at Houghton Wines, Bill’s love for wine went from strength to strength. It wasn’t long before Bill was moving up in the ranks from cellar hand to assistant winemaker and by 1977 Bill was Head winemaker at Evans & Tate. It was from there that people started to realise that Bill had a special talent for producing exceptional quality wines and the accolades and awards started to flow.
Bill then moved on to work with a number of other key plays in the Australian wine industry. Bill spent 10 years in South Australia making is mark on the industry there before returning to Western Australia. Bill spent time working at Sandalford Wines, Xandu Wines and Rosabrook Estate while also finding the time to establish Plan B! Wines in 2005.
In 1999 Bill was awarded the George Mulgrue Award from the Western Australia Wine Press Club for his outstanding contribution to the WA wine industry. Following in 2007 Bill received the prestigious Di Cullen Award for his service to the Western Australia wine industry.
Bill has been an outstanding contributor to the West Australian and broader Australian wine industry for the last 50 years and we tip our hat to this true gentleman of our trade.
Crush Fine Wine Distribution is proud to Supply Plan B! Wines in Victoria and NSW.
Penna Lane wine is one of the most awarded wineries in the region and was established in 1998 by Peter Treloar. The brand has grown significantly over the last 16 years and is now ready for the next stage of growth in Melbourne and Sydney with Crush.
The team at Penna Lane live by the philosophy that wines are made in the vineyard and are constantly looking for ways to improve and maintain the quality of their vines. ‘We are committed to continue to produce the best quality wine we can and hope that all wine lovers will continue to enjoy the wines as much as we do’ explained Peter.
Penna Lane Rieslings have received 3 major awards in recent years included a Silver Medal at the prestigious London International Wine Challenge for their 2010 Skilly Riesling. in addition to their acclaimed Rieslings, the team at Penna Lane consistently produce award winning wines from their Shiraz and Cabernet Sauvignon grapes. Not only do the team at Penna Lane wines produce exceptional Rieslings along with their outstanding reds, they also produce a Semillon and Semillon Sauvignon Blanc to round out the collection.
The Crush team is always looking for ways to give back to the community and on Thursday the 27th of March the team were able to help raise much needed funds for underprivileged Balinese children by partnering with Surfers in Suits.
Surfers in Suits is a business networking group, connecting business people with an underlying passion for surfing. Surfers in Suits have regular events and during these events they raise funds and awareness for the Bali Children’s Foundation. The Bali Children’s Foundation provides education and other services to orphans and underprivileged Balinese children. The beneficiary of last month’s event was the Seeds of Hope Orphanage in Bali. The funds raised at the event were put to good use to help assist a couple of the Seeds of Hope residents to attend university. At last year’s event the money raised was used to refurbish the Seeds of Hope kitchen which included purchasing a new fridge to service the 65 kids that live at the Seeds of Hope Orphanage.
Recent Australian Bureau of Statistics numbers indicate that the restaurant, cafe and catering services sector has experienced strong growth around the country of 10.6%, however this growth was largely underpinned by NSW as the strongest performing state with 15% growth over the last 12 months.
Crush Managing Director, Matt Schmidt said “While Melbourne will remain the heartland and cornerstone of our business, we have lots of great relationships in Sydney and a strong logistics system. It makes a lot of sense to extend up the Eastern Seaboard with our stable of strong boutique brands.”
Account Manager, Tim Gilbert is relishing the challenges that come with expanding Crush into a new state. “Crush has been able to differentiate itself in the Melbourne market by providing an extremely high level of service and we will look to do the same in Sydney. We believe 100% in creating lasting partnerships with venues to help grow their business as well as ours’.
Tim will work closely with Matt to transition over the border and into the Sydney market. Both Matt and Tim have worked in the Sydney wine industry for a number of years and are aware that there is no one size fits all when it comes to expanding into a new territory. ‘The Sydney market is very different to Melbourne, the people are different, the lifestyle is different and most importantly the consumers are different. We are excited to share our premium boutique wines with Sydney siders and of course have plenty of fun along the way!’ said Tim.
The Crush team will also look to expand their active event sponsorship and partnership program into the Sydney market.
Crush Wines is proud to announce that McLaren Vale winery, Shottesbrooke has joined Crush’s premium selection of boutique brands. Shottesbrooke is proudly an estate-grown, family-owned boutique winery. Established in 1984, Shottesbrooke vineyards began with the first planting of vines by founder Nick Holmes who today still actively involved in the winery.
The team at Shottesbrooke is focused on producing high quality wines and has a commitment to grow and expand its distribution while still remaining a genuine boutique producer. The Shottesbrooke wines are structured around the big, full bodied style that the McLaren Vale has become famous for, whilst still maintaining a touch of style and elegance.
‘Our wines are made in the vineyard not in the winery, each wine reflects the environment that it was grown in and that’s what I love about McLaren Vale. We have experienced nearly everything that the elements can throw at us and this has helped us to understand our surroundings and environment, which has led to us producing even better quality wines’, explains Head Winemaker Hamish Maguire.
The McLaren Vale region has a history of producing some of the best Shiraz, Merlot and Cabernet Sauvignon wines in Australia. Shottesbrooke not only produces an estate grown range featuring these key varietals but has also expanded it range to include a Sauvignon Blanc, Chardonnay and Sparkling. Shottesbrooke has a range to cater for all wine tastes, whether it be the Regional Series or the Reserve Series you know that you are getting a quality wine.
Crush Fine Wines for the second year has teamed up with the Australian Grand Prix Corporation as the Official Wine partner of the 2014 Formula 1 Rolex Australian Grand Prix. The partnership saw a range of Crush wines offered in all corporate and retails areas across the 4 day event. ‘We focus on a variety of our premium boutique, Victorian wines. The Grand Prix is all about showcasing what Melbourne and Victoria has to offer and what better way to do this than by supporting a range of quality Victorian boutique wineries’ said Crush Wines Managing Director, Matt Schmidt.
Matt was thrilled with how the 2014 event played out, ‘there is no bigger sporting event in the country and the people of Melbourne should be honored to host such a world class event. I’m proud to work with the team at the Australian Grand Prix Corporation and I look forward to sharing our wines at the Grand Prix for many years to come’.
The Australian Grand Prix is the most watched annual sporting event in the world as it kicks off the Formula 1 season each year. All eyes are on Albert Park as the entire world tunes in to see who will take out the first round of the Formula 1 season. This year’s Grand Prix was shrouded in controversy, there was engine failure and controversy over the new technology and to top it all off 2013 World Championship winner Sebastian Vettel missed out on the final qualifying round!
Local family business Crush Wines has continued its support of Victorian institutions, signing on as a supporting partner of one of the state’s leading arts organisations, Victorian Opera.
The Victorian owned wine distributor, Crush Wines, represents more than 250 wines across Australia and New Zealand with a key focus on Victorian boutique wineries and estates. They will be officially announced as wine sponsors for Victorian Opera at an event in March.
“We are delighted to announce this new, three year partnership with a locally run company that specialises in a variety of fine wines produced in the state,” said Andrew Snell, Managing Director of Victorian Opera.
“Given Victorian Opera’s mission to foster local talent and Crush Wine’s shared passion for local brands, it’s fitting that the first event they join us for is a recital featuring our new intake of young developing artists.”
Crush Wines have previously established themselves in the arts and music scene through their support of the 2013 Melbourne Music Week, and also recently signing a three year contract as the Official Wine Partner of the Australian Grand Prix Corporation.
“As a boutique wine distributor, we feel it’s important for our company to operate as part of the fabric of community that supports us, whether it’s at an opening soiree for La traviata or in the stands of the Formula 1 Grand Prix,” said Matt Schmidt, Crush Wine’s Managing Director.
“We firmly believe it is people that bring our wines to life, be they staff, consumers or winegrowers. The same can be said about opera; an inspiring experience between audiences and performers.”
The partnership between Victorian Opera and Crush Wines will be formally announced at a recital performance featuring students of the Master of Music (Opera Performance) on Saturday 1 March.
(Photo: Mezzo-soprano Emma Muir-Smith enjoys a glass of Mister Fox from Crush Wines, photographer Darren O’Beirne)
Top win critics from around the country have been highly rating the newly released Wild Earth Estate Pinot Noir. The 2010 vintage which has just been released into the Australian market has been extremely well received with 92 point from Wine & Spirit Magazine, 90 points from Decanter Magazine and Wine Enthusiast Magazine and a four and a half star rating from both Michael Cooper and Winestate Magazine, not a bad for a wine that has just been released.
Quintin and the team at Wild Earth Wines are excited about the 2010 vintage, predicting that it will top their 2006 vintage which was awarded the Trophy for Best Red Wine and Champion Pinot Noir at the world’s largest wine competition: The International Wine Challenge in London. ‘The 2010 vintage is looking outstanding, I’m extremely happy with wine. Central Otago produced some of the best Pinot Noirs in the world and I believe that the 2010 is up there with the best’
Not only have they released their new look and feel packaging (which looks amazing) but they have also taken out a number of prestigious wine awards for their outstanding wine.
The 2013 Moores Hill Riesling has taken out Gold at the Canberra International Riesling Challenge, Top Aromatic White wine at Taste of Tasmania and Best Riesling at the 2014 Festival Wine Awards.
Their Pinot Noir and Sparkling has also been recognized with Gold and Silver at the 2014 Tasmanian Wine Show.
Ryan O’Connell, owner of Middle Earth, is excited to be moving into the Australian market. ‘We have taken the trip over the Tasman and certainly aren’t looking back… Melbourne is the food and wine capital and that’s where we firmly see the Middle Earth Brand’
Middle Earth wines is located in the geological heart of New Zealand in the famous Nelson wine region. Middle Earth is a family owned and operated winey that produces 100% sustainable, award winning premium quality wines. Middle Earth creates wines that reflect the purity of the environment, the magic of the land, and the down-to-earth people who work hard making fantasy, a reality.
Key Accounts Manager Tim Gilbert (also a new edition to the Crush team) is extremely excited about not only the award winning wines but also working with Ryan and his team. ‘The wines are fantastic and I think that we will be able to do some great things with Ryan and his team over the next 12 months. The Middle Earth wines are a fantastic edition to our portfolio and personally I’m extremely excited about the Sauv Blanc and Pinot Gris.’
Family owned and operated winery Murdoch Hill has taken out Top Gold at the 2013 Adelaide Hills Wine Show on Friday the 29th of November. The 2013 Murdoch Hill Sauvignon Blanc took out one of the top honors at this year’s show receiving Top Gold in its category. The head judges at the Adelaide Hills Wine show described the 2013 vintage as ‘a solid class with many well-made wines with the top end wines showing great diversity and discussion with the two gold’s being very different wines’
Head Winemaker Michael Downer has a reputation for his uncompromising dedication to producing only the finest premium wines, delivering excellent quality & consistency from vintage to vintage. “To be rated as one of the best Sauvignon Blanc’s in the region is a huge honour ”. The Murdoch Hill 2013 Sauvignon Blanc also received silver at the Boutique Wine awards and was included in the 2013 Hot 100 Wines Book for South Australia. The Downer family have been producing wines in the Adelaide Hills region for over a decade and have become renowned for producing exceptional quality wines. This family owned and operated winery have received a number of high accolades over the past decade and continue to be acknowledged as one of the finest in the Adelaide Hills region.
The City of Melbourne is proud to announce that Crush Fine Wine will be the preferred wine supplier for Melbourne Music Week 2013 (MMW). The partnership will see Crush provide a selection of their boutique wines to a number of the 60 venues around Melbourne supporting the live and local talent that is showcased throughout MMW.
MMW which is now in its fourth year takes over the city from 15 to 24 November. MMW celebrates and supports the city’s thriving, world-class music scene with more than 100 events across the city. The home of MMW will be a pop-up live music venue and entertainment precinct called ‘The Residence’. The team at Crush will be actively working with the City of Melbourne to create a unique experience for the thousands of people who will attend the 10 day event.
Managing Director of Crush, Matt Schmidt said “We’re ecstatic to be a part of Melbourne Music Week. Melbourne Music Week is all about showcasing Australian talent and that’s exactly what we stand for as a business”.
Moores Hill Riesling has taken out Gold at the 14th Canberra International Riesling Challenge. The annual Riesling Challenge is a talking point amongst Riesling producers around the world. With representatives from 8 of the world largest Riesling producing countries, the seven Judges and three Associate Judges had an enormous task on hand. After 3 days of tasting and over 480 wines the expert panel where able to crown the winners of this year’s Challenge. Moores Hill took out Gold for best Riesling produced in the Tasmania region and received an impressive score of 96 points, only 3 of the 487 wines rating higher.
Julian, owner and head winemaker at Moores Hill was thrilled with the results “We always love when people enjoy our wines as much as we do. We put a lot of hard work into producing these wines and it’s extremely rewarding to receive such a prestigious Riesling award”.
The Chair of the Riesling Challenge, Ken Helm, said this year’s event was the most successful of the 13 years due to the enormous support from the eight major Riesling producing countries. The quality of Rieslings entered into the show was above average and resulted in some tough deliberations.
Congratulations to Julian, Fiona and the team at Moores Hill!!
Over 1,000 guests enjoyed Mister Fox Sparkling and then Eradus Sauvignon Blanc and Pinot Noir as they mingled with players and club management.
Cameron Smith was the deserved winner of the 2014 Melbourne Storm Player of the Year, snatching the title from Cooper Cronk, who was widely regarded as favourite to win the gong after taking out the Dally M Award this year. The Dally M’s are the official annual player awards for the National Rugby League Competition.
Bart Campbell, Melbourne Storm Owner and Chairman, praised the Club and is focused on looking towards significant growth in 2015. He particularly loved the Eradus Pinot Noir and is looking forward to working closely with the Crush team on a myriad of exciting opportunities. Stay tuned!