Casella Family Brands appoints Crush Fine Wines
Crush Fine Wines to distribute Casella Family Brands Premium portfolio on premise in Queensland
3 November 2016: Sydney: Casella Family Brands (CFB) is delighted to announce that Crush Fine Wines has been appointed as the exclusive on premise and fine wine retail distributor for its Peter Lehmann and Casella premium wines in Queensland, effective October 1 2016.
The decision to partner with Crush Fine Wines was due to the expertise they offer in the on premise channel, demonstrated by their strong customer base within the market. The team will leverage the credible relationships they have established within some of Queensland’s most prominent bars and restaurants to further build the distribution footprint of the CFB premium portfolio.
Mark Churi, Australian National Sales Manager for Casella Family Brands comments on the partnership;
“The Crush Fine Wines team have long standing experience in the Queensland market with a particular focus in the on premise space. They are highly regarded in the trade for their impeccable service and the high calibre of wines that they represent. We look forward to a long and prosperous relationship bringing our Peter Lehmann and Casella wines to consumers.”
Matt Schmidt, Managing Director, Crush Fine Wines commented;
“Queensland has become a dynamic market for Crush and we’re proud to represent the iconic Peter Lehmann Wines and Casella premium brands here. As two family owned companies, we both share a mutual commitment to service, relationships and quality. These three pillars will underpin our combined success.”
Crush Fine Wines is now working with key premium wines from the portfolio including Peter Lehmann Wines (Clancy’s, Portrait, Hill and Valley, Masters and Stonewell collections), Casella 1919 and Casella Limited Release.