The Poppy symbol is famous around the globe and both symbolizes and commemorates those great men and women who died at war, fighting for our rights and freedom. It represents the fields of poppies throughout Europe where tragically lives were lost and Soldiers never returned home to their families. Summer Poppy Wines, with its striking red poppy label, wanted to acknowledge this famous symbol and saw a natural fit for the brands. As a result, Summer Poppy Wines is proud to contribute to this worthy cause and become the Official Wine Partner.
The Returned Services Leagues Club is an Australian Organization whose mission is to ensure that programs are in place for the wellbeing, care, compensation and commemoration of serving and ex-service Defence Force Members and their dependents. “The work they do in their community is unrivalled and never ending so Summer Poppy Wines wanted a way to both show our support and acknowledge the great honour it is to have the poppy sitting proudly on the label.” Said Michiel Eradus, Winemaker at Summer Poppy Wines. “We know this symbol means so much to so many Australians and New Zealanders and its message is very powerful. We wanted to pay our respect to our countries true hero’s by giving back to the RSL and formally linking the poppy on the label to the poppy of our ANZACs. It’s a privilege using the name and image and we use it with pride. Summer Poppy Wines is proud to support RSL Victoria and donate a percentage of every bottle sold to this incredible organization that supports our heroes.”